The Indian Super League （ISL） 2022 season showcased the growing popularity of football in India, with several local products gaining significant attention during the tournament. Among these, the official match ball used in ISL 2022 was manufactured by Indian sports equipment company Nivia Sports, which has been producing quality footballs for decades. The ball featured advanced technology for better grip and control, making it suitable for professional play.
Another notable local product was the energy drink \“Gatorade\“, produced by PepsiCo India, which was the official hydration partner for the league. Indian athletes relied on this drink to maintain their energy levels during intense matches. Additionally, teams sported jerseys made by Indian apparel brands like T10 Sports, which provided custom-designed kits using breathable fabrics to enhance player comfort.
Local telecommunications company Jio served as the digital streaming partner, allowing fans to watch matches live on their platforms. This partnership highlighted the role of Indian tech products in expanding the league\“s reach. Furthermore, sponsors such as Apollo Tyres, an Indian tire manufacturer, and Dream11, an Indian fantasy sports platform, contributed to the league\“s success by engaging fans through various campaigns.
In summary, ISL 2022 not only promoted football but also boosted the visibility of Indian products, from sports gear to digital services, demonstrating the synergy between sports and local industry growth. |
