Procter & Gamble has established a strong presence in the Indian market with its diverse range of products that cater to local needs and preferences. The company\“s product portfolio in India includes popular brands such as Ariel, Tide, Pampers, Gillette, and Oral-B, which have gained significant consumer trust over the years.
In India, Procter & Gamble has adapted its products to suit the local conditions and consumer preferences. For instance, their detergent brands like Ariel and Tide offer variants that are effective in hard water conditions, which are common in many parts of India. Additionally, Pampers diapers are designed to provide comfort in the country\“s diverse climatic conditions.
The company has also focused on affordability and accessibility, introducing smaller pack sizes and value-for-money products to reach a wider audience across urban and rural areas. This strategy has helped Procter & Gamble build a loyal customer base and maintain a competitive edge in the Indian fast-moving consumer goods （FMCG） sector. |
