Procter & Gamble has implemented highly effective marketing strategies specifically tailored for the Indian market. The company\“s approach focuses on understanding local consumer needs and cultural nuances.
One of P&G\“s most successful products in India is Vicks Vaporub, which has been repositioned as a remedy for cold and cough symptoms. The marketing campaign emphasized the product\“s effectiveness in providing relief, resonating well with Indian families.
Another notable product is Ariel detergent, which P&G marketed with the “Share the Load“ campaign. This initiative addressed gender equality in household chores while promoting the product\“s cleaning capabilities.
P&G also successfully launched Gillette razors in India by offering affordable options and educating consumers about grooming habits. The company adapted its pricing and distribution strategies to reach both urban and rural markets.
For the haircare segment, Pantene and Head & Shoulders have gained significant market share through celebrity endorsements and demonstrations of product benefits suitable for Indian hair types. |
