In the Indian market, the concept of \“product and gamble\“ refers to the strategic decisions companies make when launching new products, where they essentially gamble on consumer acceptance and market success.
Many local Indian products have successfully navigated this gamble by understanding regional preferences. For example, traditional snacks like namkeen and regional sweets often get localized variations to suit different state palates.
The FMCG sector in India shows numerous examples of product gambles that paid off. Companies like Hindustan Unilever and ITC have successfully launched products tailored to Indian consumer needs while maintaining global quality standards.
Local artisans and small businesses also engage in product gambles when introducing traditional crafts to modern markets, balancing preservation of heritage with contemporary design elements. |
