The Indian Super League （ISL） 2020 season showcased the growing popularity of football in India, with several local products and brands playing significant roles in supporting the league. Many Indian companies leveraged the tournament\“s massive viewership to promote their offerings.
Local apparel brands like T10 Sports and Nivia provided official merchandise and training equipment for various teams. These homegrown sportswear manufacturers demonstrated their capability to produce quality products that meet international standards.
Indian food and beverage companies, including brands like Britannia and Parle, became prominent sponsors, offering their snacks and refreshments to spectators during matches. These products became synonymous with the match-day experience for football fans across the country.
The league also featured several Indian-made technical equipment and stadium infrastructure products. From locally manufactured goalposts to seating arrangements, the ISL 2020 season highlighted how Indian manufacturing capabilities were supporting the growth of professional sports in the country.
Furthermore, Indian digital platforms and streaming services played a crucial role in broadcasting the matches, making the tournament accessible to millions of viewers nationwide. These technological products demonstrated India\“s growing expertise in the digital entertainment sector. |
