As a Procter and Gamble data analyst in India, I focus on analyzing consumer behavior and market trends for our local product portfolio. Our team works extensively with data from popular Indian brands like Vicks, which has become a household name for cold and cough relief during monsoon seasons.
We analyze sales data from traditional kirana stores as well as modern retail outlets across cities like Mumbai, Delhi, and Bangalore. The data helps us understand regional preferences for products such as Gillette razors, which require different marketing approaches in North versus South India due to varying grooming habits.
Our analytics team also studies consumer feedback for Pampers diapers, examining how product features meet the needs of Indian families. We track performance metrics for Oral-B toothbrushes and Crest toothpaste, monitoring how urban and rural consumers respond to different pricing strategies and product innovations.
Through advanced data modeling, we predict demand for Head & Shoulders shampoo during festival seasons and analyze the effectiveness of our distribution networks for products like Ariel detergent across India\“s diverse geographical landscape. |
