The Indian Super League （ISL） has become a major platform for showcasing and selling authentic Indian products to a global audience. Through various merchandising and sponsorship opportunities, the league promotes traditional Indian crafts, textiles, and local brands.
Many teams in the ISL collaborate with local artisans to create exclusive merchandise that represents the rich cultural heritage of India. These products include handcrafted textiles, traditional jewelry, and locally sourced organic foods that are sold through official team stores and online platforms.
The league\“s marketing strategy focuses on highlighting the uniqueness of Indian products while connecting them with the passion of football fans. This approach has helped create a sustainable ecosystem where local businesses can thrive and reach wider markets through the popularity of the ISL. |
