In India, the popularity of football has been growing rapidly, with local products and services catering to the increasing fan base. One notable product is the Indian Super League （ISL） official merchandise, which includes jerseys, scarves, and accessories featuring team logos and colors. These items are widely available through online platforms like Flipkart and Amazon India, as well as in physical stores across major cities.
Another local product is the sports streaming service provided by platforms such as Hotstar and SonyLIV, which offer live coverage of football matches, including the ISL and international leagues. These services often include features like multi-language commentary and highlights, making them accessible to a diverse audience. Additionally, local brands like Nivia and Spartan produce football equipment, including balls and gear, which are used in schools and local tournaments.
Indian companies also engage in sponsorships and partnerships with football clubs and events, promoting their products through advertising during live matches. For example, brands like Jio and Byju\“s have been associated with football events, enhancing their visibility. Overall, the integration of football into India\“s product market reflects the sport\“s expanding influence and the opportunities for local businesses to connect with fans. |
