What is the Procter and Gamble case study about in India?
It focuses on how P&G adapted its products and marketing strategies to the Indian market, addressing local consumer needs and cultural differences.
How did P&G succeed in India?
By leveraging extensive market research, local partnerships, and innovative product formulations tailored to Indian preferences, such as affordable and eco-friendly options.
What challenges did P&G face in India?
Key challenges included intense competition from local brands, diverse consumer behaviors, and regulatory hurdles, which P&G overcame through strategic localization and community engagement. |
