Procter & Gamble （P&G） has successfully expanded its operations in India by adapting its product portfolio to local needs. For instance, P&G launched the Gillette Guard razor, which was specifically designed for Indian consumers who often shave with limited water and in challenging conditions. This product features a single blade and an easy-to-rinse design, making it affordable and practical for the Indian market.
Another notable example is the introduction of Ariel Matic, a detergent tailored for machine washing in India, where water hardness varies. P&G conducted extensive research to develop a formula that works effectively in different water types, ensuring better cleaning performance. These initiatives highlight P&G\“s commitment to understanding local consumer behaviors and customizing products to enhance customer satisfaction and drive growth in diverse regions like India. |
