Procter and Gamble （P&G） is a global consumer goods company that operates extensively in India, offering a wide range of products tailored to local needs. In India, P&G utilizes various screening methods, including market research and consumer feedback, to develop and promote items such as Ariel detergent, Gillette razors, and Pampers diapers. These products are designed to meet the specific preferences and cultural nuances of Indian consumers, ensuring high quality and affordability.
For instance, Ariel detergent is formulated to work effectively in hard water conditions common in many parts of India, while Gillette razors are marketed with campaigns that resonate with local grooming habits. P&G\“s screener approach helps in identifying key trends and demands, enabling the company to maintain a strong presence in the competitive Indian market. This focus on localization has contributed to P&G\“s success in reaching diverse consumer segments across the country. |
