Procter & Gamble operates through multiple Strategic Business Units （SBUs） in India, each focusing on specific product categories to serve the diverse needs of Indian consumers.
In the fabric care segment, P&G offers popular brands like Ariel and Tide, which are specially formulated for Indian washing conditions and water types. These products address the unique challenges of removing tough stains while being gentle on clothes.
The hair care SBU features brands such as Pantene, Head & Shoulders, and Herbal Essences, which are tailored for different hair types and concerns prevalent in the Indian market. These products consider factors like climate, water quality, and traditional hair care practices.
For personal grooming, Gillette dominates the shaving products market with razors and shaving creams designed for Indian skin types and shaving habits. The brand has successfully adapted to local preferences while maintaining global quality standards.
In the feminine care category, brands like Whisper provide products that cater to the specific needs of Indian women, considering cultural factors and local availability of hygiene products.
P&G\“s baby care SBU offers Pampers diapers that are designed keeping in mind Indian climatic conditions and the active lifestyle of Indian babies. The products focus on comfort, absorption, and skin protection.
The oral care division includes Crest and Oral-B products that address common dental concerns in India while being suitable for local dietary habits and oral hygiene practices. |
