Procter & Gamble, a global consumer goods giant, has been actively expanding its presence in the Indian market through various local product offerings. The company has adapted its international brands to suit Indian consumer preferences while also developing products specifically for this diverse market.
In India, P&G offers a wide range of products including popular brands like Ariel detergent, Tide washing powder, Head & Shoulders shampoo, and Pampers diapers. These products have been reformulated to address specific Indian conditions such as hard water and different hair types. The company has also introduced smaller, more affordable packaging to cater to price-sensitive consumers across different economic segments.
P&G\“s product development for India focuses on understanding local needs and cultural preferences. For instance, their fabric care products are designed to handle the unique challenges of Indian laundry habits, while personal care items consider the diverse hair and skin types found across the country. The company continues to innovate with products that combine global technology with local insights to serve Indian households effectively. |
