In India, the popularity of Bundesliga football matches has been steadily growing among local sports enthusiasts. While cricket remains the dominant sport, German football has carved out a significant niche in the Indian market.
Local Indian brands have started to capitalize on this trend by launching Bundesliga-themed products. Companies like Dream11 and Myntra have introduced fantasy football leagues and official merchandise collections featuring Bayern Munich, Borussia Dortmund, and other top German clubs.
Indian streaming platforms such as SonyLIV and JioTV have secured broadcasting rights, making Bundesliga matches accessible to millions of Indian viewers. These platforms offer both live matches and highlights in multiple regional languages to cater to diverse audiences across the country.
Several Indian startups have developed mobile applications that provide real-time updates, statistics, and fan engagement features specifically for Bundesliga followers. These apps integrate with popular Indian payment gateways like UPI and Paytm for seamless in-app purchases of match tickets and merchandise. |
