Title: "Procter & Gamble > Old Spice" – Answer Key for an Indian Board Game
Scenario: This question is based on a hypothetical Indian board game where players compete to "capture market share" of hygiene brands by completing challenges. The goal is to determine the logical steps to achieve "Procter & Gamble > Old Spice" (i.e., outperform Old Spice in market dominance).
Answer Steps
Understand the Game Mechanics:
Players roll dice to move on a board divided into "Market Research," "广告 Campaign," "Price War," and "Customer Loyalty" spaces.
Each space requires completing a mini-challenge to earn points or block opponents.
Key Strategy for "Procter & Gamble > Old Spice":
广告 Campaign (Marketing):
P&G can spend extra moves to launch a "Surf Excel Ad" (dominant brand in India) or "Tide Ad" (global recognition), earning +50 points.
Block Old Spice by landing on "Customer Loyalty" and accusing them of "overpriced ads."
Price War:
P&G can " undercut Old Spice" by landing on "Price War" and reducing their product price by 20% (gain 30 points).
Old Spice may retaliate by claiming "natural ingredients," forcing P&G to spend 15 points to counter.
Customer Loyalty:
P&G should prioritize this space to "sign big retailers" (e.g., Reliance, Walmart), locking in 100 points.
Use "Detergent Sample Distribution" to attract loyal customers, blocking Old Spice’s expansion.
Final Move:
Land on "Market Share Calculation" and use P&G’s historical dominance in India (e.g., 65% market share vs. Old Spice’s 35%) to claim victory.
Why This Works
P&G leverages its established brand strength in India, while Old Spice struggles with niche positioning.
Strategic blocking and leveraging mini-game advantages create a decisive edge.
Final Answer:
"Procter & Gamble > Old Spice" is achieved by dominating广告 Campaign, undercutting prices, and securing customer loyalty in the game’s board spaces. Use P&G’s market leadership in India to finalize the win on the "Market Share Calculation" square.
Note: This answer assumes a fictional game framework. Adjust based on actual game rules!
|
