Title: Pepsi, Coca-Cola, Dabur, Procter & Gamble – India Market Strategy Game Answer Key
Objective:
Answer questions related to the strategies, market positions, and key products of these brands in India. Solve challenges to optimize their growth in the Indian market.
1. Brand Profile & Key Products
Pepsi (PepsiCo):
Iconic beverages: Pepsi, 7-Up, Mirinda.
Challenge: Expand into rural India with affordable, small-sized packs.
Answer: Introduce "Pepsi 100ml" or "Pepsi Mini" to target low-income consumers.
Coca-Cola:
Flagship: Coca-Cola, Thums Up, Maaza (fruit juice).
Challenge: Counter local competition from nimble players like Parachute (MTR) or Maggi.
Answer: Strengthen "Coca-Cola Zero Sugar" and partner with local influencers for regional campaigns.
Dabur:
Heritage products: Dabur Chyawanprash, Amla Capsules, herbal齿科.
Challenge: Attract younger audiences with modern branding.
Answer: Launch "Dabur Urban" line with sleek packaging and social media-driven wellness trends.
Procter & Gamble (P&G):
Key brands: Pampers (diapers), Head & Shoulders (shampoo), Olay (skincare).
Challenge: Penetrate the low-cost FMCG market.
Answer: Introduce "Pampers Gold" premium segments and "Olay Naturals" for natural beauty trends.
2. Market-Specific Strategy Tips
Cultural Adaptation:
Dabur: Leverage Ayurveda's popularity by collaborating with local wellness gurus.
P&G: Design smaller, affordable sachets for hygiene products (e.g., "Pampers Mini").
Competitive Edge:
Coca-Cola: Partner with local festivals (e.g., Holi) for limited-edition bottles.
Pepsi: Sponsor cricket tournaments (e.g., IPL) to boost visibility.
Sustainability Angle:
P&G: Promote "Recycle for India" initiatives with plastic waste collection drives.
Dabur: Highlight eco-friendly packaging for herbal products.
3. Scenario-Based Solutions
Question: How would you boost Dabur’s urban sales by 20% in 1 year?
Answer:
Launch TikTok/Instagram campaigns featuring Dabur’s heritage stories.
Partner with fitness influencers for "Herbal Energy" product bundles.
Introduce Dabur’s products in metro超市 and online flash sales.
Question: Pepsi needs to compete with local aerated drinks. What’s your plan?
Answer:
Price战: Offer "Buy 1 Pepsi, Get 1 Free" in small towns.
Innovate: Create regional flavors (e.g., "Pepsi Masala" for North India).
4. Final Score Calculation
Bonus Points Correct:
-ly identify Dabur’s top 3 exports (Chyawanprash, Haldi, Amla).
Propose a P&G product for India’s "Cleanliness Drive" (e.g., "Surf Excel Sanitiser").
Winning Strategy: Balance tradition with modernity, prioritize affordability, and leverage digital marketing for youth engagement.
Note: Adjust answers based on the game’s specific rules (e.g., budget limits, regional focus). Let me know if you need further customization! 🎮🇮🇳
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