Fantasy sports platforms in India generate revenue through multiple business models that have been adapted to the local market. The primary revenue stream comes from contest entry fees, where users pay to participate in various fantasy leagues and tournaments. Platforms typically take a commission ranging from 15-25% from the total prize pool.
Another significant revenue source is through sponsorships and advertising partnerships with major Indian brands. Companies like Dream11 and MyTeam11 collaborate with popular Indian Premier League teams and cricket tournaments to increase brand visibility. Many platforms also offer premium subscription services that provide users with advanced analytics, expert insights, and exclusive contests.
In-app purchases represent another revenue stream, where users can buy team kits, power-ups, and other virtual goods to enhance their gaming experience. Some platforms also generate income through data licensing, selling aggregated user data and performance analytics to sports broadcasters and media companies.
The Indian fantasy sports market has seen tremendous growth due to the country\“s cricket obsession and increasing smartphone penetration. Platforms often use freemium models to attract users initially and then convert them to paying customers through engaging features and competitive prize pools. |
