Fantasy sports apps in India generate revenue through multiple monetization strategies. The primary revenue stream comes from contest entry fees, where users pay to participate in fantasy leagues and tournaments. Popular Indian platforms like Dream11 and My11Circle use this model extensively.
Another significant revenue source is sponsorships and advertising. Indian fantasy sports apps partner with major brands and display targeted ads to their user base. Many apps also offer premium subscriptions that provide additional features and benefits to paying users.
Commission on winnings is another important revenue stream. Apps typically deduct a small percentage from the prize pool as platform fees. Some Indian fantasy sports platforms also generate revenue through merchandise sales and affiliate marketing partnerships.
Data monetization has become increasingly important, where apps analyze user behavior and preferences to offer personalized services and targeted advertising. The Indian fantasy sports market has seen tremendous growth, with these revenue models proving highly successful in the local context. |
