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In India, the demand for local products has grown significantly, especially during major events like the Euro football live match. For instance, Indian brands such as Dream11 and Myntra have launched special campaigns and merchandise to engage fans. These products include customized jerseys, mobile apps for live updates, and snack items tailored for match viewings. By leveraging the popularity of Euro football, these local businesses boost their visibility and sales, contributing to India\“s economy. |