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The Hero Indian Super League （ISL） has been a significant platform for promoting local Indian products, particularly in the sports and lifestyle sectors. Since its inception, the league has not only boosted football\“s popularity but also highlighted indigenous brands. For instance, Hero MotoCorp, the title sponsor, is a leading Indian manufacturer of two-wheelers, showcasing local engineering and innovation. Additionally, teams often collaborate with regional businesses, such as apparel companies producing jerseys and merchandise, which are made from locally sourced materials. These partnerships help in economic growth and provide global exposure to Indian products, emphasizing quality and cultural heritage. |
