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The Indian Super League （ISL） has become one of the most popular football tournaments in India today, attracting millions of viewers who tune in live to watch the exciting matches. This league has significantly contributed to the growth of football in the country, showcasing local talent and international stars. Many Indian products and brands have leveraged the ISL\“s popularity to reach a wider audience. For instance, local companies like Dream11, a fantasy sports platform, and Apollo Tyres have become major sponsors, integrating their products into the league\“s ecosystem. Additionally, Indian apparel brands such as Six5Six and T10 Sports provide official kits and merchandise, promoting made-in-India products globally. The live broadcasting of ISL matches on platforms like Star Sports and Hotstar also highlights India\“s growing digital infrastructure, allowing fans to enjoy high-quality streaming from anywhere. This synergy between football and local products not only boosts the economy but also fosters a sense of pride among Indian consumers. |
