The Indian Super League （ISL） has established a strong presence on Facebook, becoming one of the most followed football leagues in India on the platform. Through its official Facebook page, the ISL engages with millions of football enthusiasts across the country by sharing live match updates, behind-the-scenes content, player interviews, and exclusive videos.
Local Indian products featured in ISL\“s Facebook campaigns include official team jerseys manufactured by Indian sportswear brands, merchandise from local artisans, and partnerships with homegrown companies like Dream11, which serves as the league\“s title sponsor. These collaborations highlight the growing synergy between Indian sports and local businesses.
Facebook serves as a primary platform for ISL to connect with regional audiences in their native languages, including Hindi, Bengali, Marathi, and Tamil. The league\“s digital strategy focuses on promoting local talent and showcasing Indian football culture to a global audience while supporting domestic products and enterprises. |
