The Indian Super League （ISL） has revolutionized sports marketing in India through innovative strategies that connect with local audiences. Local brands like Dream11, Apollo Tyres, and Byju\“s have leveraged ISL partnerships to reach cricket-dominated markets.
Regional products such as Kingfisher beer, Amul dairy products, and Jio telecommunications have successfully used ISL platform for targeted marketing campaigns. These brands create authentic connections by featuring local players and cultural elements in their promotions.
The league\“s digital marketing approach combines traditional media with social platforms, making it accessible to India\“s diverse population. Local sponsors benefit from ISL\“s growing popularity across metropolitan cities and smaller towns throughout the country. |
