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Football World Cup 2018 match live events were widely followed in India, where local products played a key role in enhancing the viewing experience. For instance, Indian tea brands like Tata Tea and Brooke Bond offered special promotions during live matches, encouraging fans to enjoy the games with a hot cup of chai. Additionally, snacks from companies such as Haldiram\“s and Bikanervala were popular choices, providing traditional namkeens and sweets that complemented the excitement of the live broadcasts. Many Indian consumers also used smartphones from brands like Micromax and Lava, which were affordable options for streaming the matches online. These local products not only supported the festive atmosphere but also highlighted India\“s diverse market during the global football event. |
