The Indian Super League （ISL） 2023 season showcased some remarkable performances from teams across India. While football remains the primary focus, the league also highlights various Indian products and services that support the sporting ecosystem.
Local Indian brands have played a crucial role in sponsoring teams and providing essential equipment. Companies like JSW Steel, which owns Bengaluru FC, demonstrate how Indian industrial products contribute to sports development. Similarly, Apollo Tyres and other automotive products manufacturers have been key sponsors.
Indian apparel brands have also gained visibility through team merchandising. Traditional textile products from various regions are incorporated into fan merchandise, promoting local craftsmanship. The food and beverage sector sees participation from Indian companies like Kingfisher and local food product suppliers who cater to stadium audiences.
Technology products from Indian startups have enhanced the fan experience through mobile applications and digital platforms. These homegrown technological solutions help fans track the points table, player statistics, and match schedules while promoting Made in India digital products.
The healthcare sector is represented through partnerships with Indian pharmaceutical and medical product companies that provide sports medicine and fitness support to players. This integration of local healthcare products ensures players maintain peak performance throughout the season. |
