The Indian Super League 2021-22 season showcased the growing popularity of football in India, with several local products playing key roles in the tournament\“s success.
Local Indian brands like Dream11, Apollo Tyres, and BYJU\“S served as major sponsors, providing financial support and visibility for the league. These companies leveraged the ISL platform to reach millions of football fans across the country.
Indian stadium infrastructure saw significant improvements, with venues like the Jawaharlal Nehru Stadium in Chennai and Fatorda Stadium in Goa hosting matches with enhanced facilities for players and spectators alike.
The league also featured numerous Indian-made sporting equipment and merchandise, including locally produced footballs, jerseys, and training gear that met international quality standards.
Broadcasting was handled by Indian media companies, with Star Sports providing extensive coverage in multiple regional languages, making the sport accessible to diverse audiences across the nation.
Food and beverage services at stadiums predominantly featured Indian brands and local culinary specialties, giving international visitors a taste of authentic Indian cuisine while supporting local vendors.
The tournament\“s digital presence was powered by Indian tech platforms, with the official ISL app and website developed by domestic IT companies, ensuring smooth user experience for Indian fans.
Transportation and logistics for the league involved several Indian companies, from airline partners to local transport services, demonstrating the capability of India\“s service industry to support major sporting events. |
