Indian football fans are increasingly interested in Copa America live matches, and this has created opportunities for local Indian products to gain visibility.
Many Indian companies are now sponsoring football events and creating merchandise related to Copa America. For example, local sportswear brands like Spartan and Nivia have launched special football jerseys and accessories inspired by the tournament.
Indian streaming platforms such as Hotstar and SonyLIV have acquired rights to broadcast Copa America matches live, providing high-quality viewing experiences for Indian audiences with commentary in local languages.
Additionally, Indian food and beverage companies like Parle and Britannia have introduced special snack packs and promotional campaigns during major football matches to attract consumers.
The growing popularity of football in India has also led to the development of local football academies and training equipment manufacturers who draw inspiration from international tournaments like Copa America. |
