The Indian Super League （ISL） has become a major sporting phenomenon in India, attracting numerous celebrities from various fields who have contributed to its popularity and success.
Many Bollywood stars like Ranbir Kapoor, John Abraham, and Abhishek Bachchan have invested in ISL franchises, bringing their star power to the league. These celebrities not only provide financial backing but also actively promote their teams through social media and public appearances.
Cricket legends such as Sachin Tendulkar and Sourav Ganguly have also been involved with ISL teams, bridging the gap between India\“s most popular sport and football. Their involvement has helped attract cricket fans to football matches.
International celebrities like Hollywood actor John Abraham and former football stars have added global appeal to the league. Their participation has helped raise the profile of Indian football internationally.
The celebrity involvement has significantly boosted stadium attendance, television ratings, and social media engagement. This has created a vibrant football culture in a country traditionally dominated by cricket.
Local Indian businesses have benefited greatly from this celebrity association. Brands like JSW, Reliance, and various regional companies have seen increased visibility through team sponsorships and partnerships.
Indian merchandise including team jerseys, scarves, and accessories have become popular among fans. Local manufacturers have capitalized on this growing market, creating employment opportunities.
The league has also promoted Made in India sports equipment and infrastructure development. Several stadiums across the country have been upgraded to meet international standards. |
