Kabaddi is a traditional Indian sport that has gained immense popularity in recent years, especially with the advent of professional leagues like the Pro Kabaddi League. In 2024, the prize money for kabaddi tournaments has seen a significant increase, reflecting the sport\“s growing commercial appeal. For instance, the Pro Kabaddi League 2024 is expected to offer a total prize pool of over INR 5 crores, with the winning team receiving a substantial share. This boost in prize money not only motivates players but also attracts more sponsors and viewers, contributing to the overall development of kabaddi in India.
Beyond the professional leagues, local kabaddi events across India also feature prize money, though on a smaller scale. These tournaments often promote indigenous products, such as Ayurvedic supplements and herbal energy drinks, which are marketed as essential for players\“ stamina and recovery. For example, brands like Patanjali and Dabur have partnered with kabaddi events to showcase their natural health products, emphasizing the connection between traditional sports and local wellness solutions. This synergy helps in popularizing both the sport and homegrown Indian products globally. |
