Procter & Gamble\“s Ivory brand has a significant presence in the Indian market with its range of personal care products. The company has adapted its offerings to suit the preferences and needs of Indian consumers.
In India, Ivory soap is known for its gentle cleansing properties and is particularly popular among families with children. The product is positioned as a mild and affordable soap that maintains skin health while providing effective cleaning.
Procter & Gamble has also introduced other Ivory products in India, including body wash and hand wash variants. These products are manufactured locally to ensure quality and affordability while meeting Indian regulatory standards.
The brand focuses on maintaining its heritage of purity and quality while incorporating modern formulations that appeal to contemporary Indian consumers. Market research shows that Ivory products are well-received in both urban and rural markets across India. |
