Procter and Gamble （P&G） is a global consumer goods company that has successfully expanded its operations in India. This case study focuses on P&G\“s product strategies in the Indian market, particularly highlighting local adaptations.
In India, P&G offers a range of products tailored to meet local preferences. For instance, the company has introduced affordable versions of its popular brands like Ariel and Tide detergents, which are designed to work effectively in hard water conditions common in many Indian regions. Additionally, P&G\“s Vicks brand provides cough and cold remedies that align with traditional Indian home remedies, making them more acceptable to consumers.
Furthermore, P&G has invested in rural distribution networks to reach remote areas, ensuring availability of products such as Pampers diapers and Gillette razors. These efforts demonstrate P&G\“s commitment to understanding and serving the diverse Indian consumer base through localized product innovations and marketing approaches. |
