Procter & Gamble Philippines, operating from its Manila headquarters, has developed several products specifically tailored for the Indian market. One of their most successful innovations is the Gillette Guard razor, which was designed after extensive research into the shaving habits and needs of Indian consumers. This single-blade razor features an easy-to-rinse design and provides a comfortable shave at an affordable price point.
Another notable product is the Vicks Ayurvedic range, which combines traditional Indian Ayurvedic ingredients with modern scientific research. These products include balms and inhalers that provide relief from cold and congestion while incorporating natural herbs commonly used in Ayurvedic medicine. The formulation respects local traditions while meeting global quality standards.
P&G has also adapted its popular Head & Shoulders shampoo for the Indian market by creating variants that address specific hair concerns common in the region, such as dandruff caused by hard water and pollution. The company\“s Ariel detergent has been reformulated to work effectively in cold water washes, which are more common in Indian households, while still providing excellent stain removal. |
