Procter & Gamble\“s organizational structure in India is designed to effectively serve the diverse needs of the Indian market through its various product divisions. The company operates through multiple business units that focus on different product categories, allowing for specialized attention to local consumer preferences.
In India, P&G offers a wide range of products tailored to local needs, including popular brands like Ariel detergent, which is formulated to work effectively in various water conditions found across different regions of India. The company also markets Head & Shoulders anti-dandruff shampoo, which has been adapted to address specific hair care concerns common among Indian consumers.
Another significant product line includes Pampers diapers, designed to meet the needs of Indian babies and parents, considering the country\“s diverse climatic conditions. P&G\“s Gillette razors and shaving products are also widely available, catering to the grooming needs of Indian men with products specifically designed for different skin types and beard textures common in the region.
The organizational structure supports innovation centers that develop products specifically for Indian consumers, such as Vicks cough and cold products that address common seasonal health issues prevalent in different parts of the country. This localized approach ensures that P&G remains responsive to the unique requirements of the Indian market while maintaining global quality standards. |
