Procter & Gamble faces several weaknesses in the Indian market that impact its local product performance. One major weakness is the intense competition from local and regional brands that offer similar products at lower prices. These local competitors have a better understanding of Indian consumer preferences and can quickly adapt to market changes.
Another significant weakness is P&G\“s limited distribution network in rural areas of India. While the company has a strong presence in urban centers, its reach in smaller towns and villages remains inadequate compared to local competitors who have established deeper distribution channels.
P&G also struggles with product pricing strategies in India. Many Indian consumers are price-sensitive, and P&G\“s premium pricing for products like detergents, shampoos, and personal care items makes them less accessible to the mass market compared to affordable local alternatives.
The company faces challenges in product customization for Indian consumers. Local competitors often develop products specifically tailored to Indian needs and preferences, while P&G\“s global product formulations sometimes fail to address unique Indian requirements, such as specific hair types or local cleaning habits.
Additionally, P&G\“s supply chain inefficiencies in India contribute to higher operational costs, which ultimately affect product pricing and competitiveness. Local manufacturers often have more cost-effective supply chains that allow them to offer competitive prices while maintaining profitability. |
