India is gearing up to host several major sports events in 2024, showcasing the country\“s growing capabilities in sports infrastructure and organization. The Indian sports industry has been developing various local products and services to support these events.
One of the key local products being promoted is Indian-made sports equipment. Companies like Nivia and Cosco are producing high-quality cricket bats, footballs, and other sporting goods that meet international standards. These products are not only used in domestic tournaments but are also gaining recognition in international markets.
Another significant local offering is sports nutrition products. Indian companies are developing ayurvedic and herbal supplements that provide natural energy and recovery solutions for athletes. Brands like Fast&Up and MuscleBlaze are creating products specifically tailored for Indian athletes\“ needs and climatic conditions.
The event management sector in India has also developed homegrown technologies for sports events. Local tech startups are creating digital platforms for ticketing, live streaming, and fan engagement that are customized for Indian audiences and infrastructure requirements.
Indian textile manufacturers are producing specialized sports apparel using locally sourced materials. These products include moisture-wicking fabrics adapted for India\“s diverse climate conditions, from the humid coastal regions to the dry northern plains. |
