Procter & Gamble (P&G) has demonstrated remarkable collaboration and innovation in India by developing products tailored to local needs. For instance, P&G introduced the Gillette Guard razor, which was designed specifically for Indian men who often shave with limited water and electricity. This product resulted from extensive collaboration with local consumers and suppliers, ensuring it met unique requirements while driving innovation in the market.
Additionally, P&G\“s Ariel detergent has been adapted for Indian washing habits, such as handwashing in cold water, through joint efforts with research teams and community partners. These initiatives highlight how P&G\“s focus on collaboration fosters continuous innovation, enabling the company to effectively serve diverse populations and strengthen its global presence. |