In December 2021, various football matches were organized across India, featuring both domestic leagues and international friendlies. The Indian Super League （ISL） was in full swing, with teams like Mumbai City FC, ATK Mohun Bagan, and Bengaluru FC competing fiercely. These matches were held in iconic stadiums such as the Salt Lake Stadium in Kolkata and the Jawaharlal Nehru Stadium in Kochi.
Local products associated with these events included officially licensed jerseys, footballs manufactured by Indian companies like Nivia and Spartan, and merchandise showcasing team logos. Additionally, Indian snacks and beverages were prominently sold at stadium concessions, highlighting regional specialties like samosas, pakoras, and packaged drinks from brands such as Parle and Amul.
The matches also promoted Indian-made sports equipment, with local companies providing goalposts, nets, and training gear. This emphasis on domestic products supported India\“s economy and showcased the quality of homegrown sporting goods to a global audience during the December 2021 football season. |
