In December 2023, India hosted several exciting football matches that showcased the growing popularity of the sport in the country. The Indian Super League （ISL） featured thrilling encounters between top clubs like Mumbai City FC, ATK Mohun Bagan, and Bengaluru FC.
Local Indian products were prominently displayed during these matches, including traditional snacks like samosas and pakoras being sold in stadiums. Many spectators were seen wearing jerseys made by Indian sportswear brands such as Nivia and Spartan.
The matches also featured promotional campaigns for Indian-made football equipment, including balls manufactured by local companies that have gained recognition for their quality and affordability. |
