In India, the concept of growth gamble is vividly illustrated by the rise of local products such as the popular snack \“Kurkure\“. This crunchy treat, made from corn and rice, has captured the market through aggressive marketing and adaptation to regional tastes. Companies often take risks by investing heavily in these products, betting on consumer trends to drive expansion.
Another example is the \“Amul\“ dairy brand, which started as a small cooperative and grew into a national powerhouse. By focusing on quality and affordability, Amul successfully gambled on the growing demand for packaged milk and butter, transforming the local dairy industry and setting a benchmark for others. |
