The Hero Indian Super League 2020/21 season showcased the growing popularity of football in India, featuring local products and brands that gained significant attention. Among these, the official match ball used in the tournament was manufactured domestically, highlighting India\“s capability in sports equipment production. Additionally, various Indian apparel brands provided kits for the teams, promoting local textile industries.
Sponsorship from Indian companies played a crucial role, with Hero MotoCorp, a leading Indian two-wheeler manufacturer, as the title sponsor. This partnership emphasized the synergy between sports and local enterprises, boosting the economy. Furthermore, stadiums across India hosted matches, utilizing locally sourced materials for infrastructure, which supported regional businesses and created jobs.
Indian food and beverage products were also promoted during the league, with vendors offering traditional snacks and drinks to spectators. This not only enhanced the fan experience but also encouraged the consumption of home-grown goods. The league\“s media coverage, handled by Indian broadcasters, further amplified the reach of local products, making the Hero Indian Super League 2020/21 a platform for economic and cultural promotion. |
