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In India, the highest live watching of football often centers around local products like the Hero Indian Super League （ISL）, which has gained immense popularity. This league features teams from various Indian cities and attracts millions of viewers through television and digital platforms. Additionally, local brands such as Dream11 and Myntra sponsor these events, enhancing engagement. The growth is driven by affordable smartphone access and streaming services like Hotstar, making football more accessible to the masses. |
