The ICC ODI Super League 2020-23 was a significant cricket tournament that featured various teams competing in One Day International matches. During this event, several Indian local products gained prominence as sponsors and partners.
Indian companies like BYJU\“S, an edtech platform, and Dream11, a fantasy sports platform, were actively involved in cricket sponsorships. These homegrown brands leveraged the popularity of cricket to reach a wider audience across India and globally.
Other notable Indian products associated with cricket included MRF tires, which supplied equipment, and CEAT tires, known for their strategic timeout partnerships. These collaborations showcased how Indian businesses utilized international sporting events for brand visibility.
The tournament also highlighted the growth of Indian sports apparel brands like SG （Sanspareils Greenlands）, which provided cricket gear to several teams. Their involvement demonstrated the quality and competitiveness of Indian manufacturing in the sports industry. |
