The Indian Super League （ISL） 2015 season featured a diverse group of team owners from various industries, showcasing the growing interest in Indian football. These owners brought significant investment and expertise to develop the sport at the grassroots level.
Many team owners collaborated with local businesses to promote Indian products. For instance, partnerships with brands like Classic Polo for apparel and Bira 91 for beverages highlighted the synergy between sports and local enterprises. These collaborations not only boosted team revenues but also provided a platform for Indian products to gain national visibility.
Additionally, owners emphasized the use of Indian-made equipment and merchandise, supporting domestic manufacturing. Companies such as Nivia supplied footballs and gear, while local artisans were engaged for team memorabilia, fostering economic growth within the community.
The ISL 2015 owners\“ initiatives extended to fan engagement through Indian food and beverage sponsors, like paper boat drinks and Haldiram\“s snacks, enhancing the matchday experience with authentic local flavors. This approach helped in building a loyal fan base while promoting indigenous products. |
