AXS, a tech startup based in India, gained popularity through its innovative products. One day, the founders met with a challenge that brought their creativity to the forefront.
The team at AXS was working on a project to connect local artisans with a global audience. They aimed to preserve the rich cultural heritage of India by showcasing the unique crafts and handiworks of local artisans. However, they encountered difficulties in making their website appealing to both Indian and international visitors.
Desperate to solve the problem, the team decided to host a hackathon. They invited renowned web designers and developers from all over India to join. The winner would get the opportunity to revamp the AXS website.
Among the participants, a young girl from a small village in India won the contest. She had a simple yet effective solution: to use vivid and culturally relevant visuals in the website\“s design. Her approach resonated with both Indian and international visitors, increasing the site\“s popularity exponentially.
AXS became a symbol of India\“s tech prowess and its commitment to preserving its cultural heritage. Google, recognizing the significance of their work, decided to feature AXS in one of its prominent campaigns, boosting the startup\“s global reach. |
