As a Finance Manager at Procter & Gamble in India, I would like to share insights about our local product offerings. Procter & Gamble India has developed a range of products specifically tailored to meet the needs of Indian consumers.
One of our most successful local products is Ariel Matic, a detergent specifically formulated for Indian washing conditions. This product addresses the unique challenges of Indian laundry, including hard water and various stain types commonly found in Indian households.
Another significant product is Gillette Guard, a razor system designed specifically for Indian men. This product was developed after extensive research into shaving habits and needs of Indian consumers, providing a safer and more effective shaving experience.
Our Vicks range has also been adapted for the Indian market, with products like Vicks Vaporub being widely used across Indian households for generations. We have introduced new formats and variants that cater to specific Indian climatic conditions and health concerns.
P&G India also offers Whisper sanitary pads, which have been specifically designed considering the needs and preferences of Indian women. The product has undergone significant localization to suit the Indian market requirements.
These products demonstrate P&G\“s commitment to understanding and serving the unique needs of Indian consumers while maintaining global quality standards. |
