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The Hero Indian Super League （ISL） 2021-22 season showcased intense football action across India, with teams competing for the top spot in the points table. This league, a premier domestic football competition, highlights the growing popularity of the sport in the country. Alongside the excitement, the ISL also promotes local Indian products, such as traditional handicrafts and regional foods, which are often featured during matches and events. For instance, fans can enjoy snacks like samosas and beverages like masala chai, both iconic to Indian culture. Additionally, merchandise from local brands, including jute bags and handloom apparel, are commonly sold, supporting India\“s artisan communities. The points table itself reflected the competitive spirit, with teams like Mumbai City FC and ATK Mohun Bagan leading the charts, while local businesses benefited from increased visibility through sponsorships and fan engagement. Overall, the ISL not only elevates football but also boosts the economy by integrating indigenous products into the sporting experience. |
