Procter & Gamble has been actively expanding its product portfolio in the Indian market to cater to local consumer preferences. The company has introduced several products specifically designed for Indian households, including detergent powders that work effectively in hard water conditions commonly found in many parts of India.
One of P&G\“s most successful products in India is the Ariel detergent, which has been formulated to remove tough stains while being gentle on clothes. The company has also launched Vicks vaporub and cough drops, which have become household names for cold and cough relief during India\“s seasonal changes.
In the personal care segment, P&G\“s Head & Shoulders anti-dandruff shampoo and Gillette shaving products have gained significant market share. The company has adapted its marketing strategies to resonate with Indian consumers, featuring popular local celebrities in advertisements and ensuring product availability across both urban and rural markets.
Recent developments include P&G\“s focus on sustainable packaging and initiatives to reduce environmental impact while maintaining product quality. The company continues to invest in research and development to create products that meet the unique needs of Indian consumers while maintaining global quality standards. |
