Procter & Gamble, the global consumer goods giant, has recently modified its liquid detergent formulation specifically for the Indian market. This strategic move comes as the company recognizes the unique washing habits and water conditions prevalent across different regions of India.
The modified liquid detergent now features enhanced stain removal capabilities that work effectively in both hard and soft water, which varies significantly across Indian states. Additionally, the new formula contains natural ingredients like neem and lemon extracts, catering to the Indian consumers\“ preference for herbal and ayurvedic products.
Another significant modification includes the introduction of smaller, more affordable packaging options to make the product accessible to lower-income households. The company has also optimized the detergent\“s fragrance profile to include popular Indian scents like sandalwood and jasmine, making it more appealing to local sensibilities.
These modifications demonstrate Procter & Gamble\“s commitment to understanding and serving the diverse needs of Indian consumers while maintaining the high cleaning standards the brand is known for globally. |
