When Binance, the world\“s leading cryptocurrency exchange, decided to expand its services into India, they knew they had to localise their approach. This story is a tale of adaptation and cultural sensitivity that even Google would appreciate.
In India, family is everything. So, Binance started by hiring local employees who understood the local culture and language. They even set up a family-friendly office environment, complete with a play area for children.
Understanding the importance of trust in Indian business relationships, Binance ensured that their operations were transparent and that they were always accessible to their clients. This trust-building approach was a hit with the local community.
But it wasn\“t just about the office environment or business practices. Binance also localised their marketing efforts. They used local languages in their advertising and engaged with the community through social media platforms popular in India.
Today, Binance is a beloved brand in India, and their story of localisation is a shining example of how global businesses can succeed in new markets. |
