Title: Pepsi, Coca-Cola, Dabur, Procter & Gamble: India's Consumer Market Challenge
Format: Interactive Business trivia game (English)
Game Objective
Players compete to answer trivia questions about the strategies, history, and market impact of four iconic brands in India: Pepsi, Coca-Cola, Dabur, and Procter & Gamble (P&G). The game tests knowledge of corporate history, cultural adaptation, and consumer behavior.
Round 1: Brand Basics
Question 1:
Which of these companies was founded first in India?
A) Pepsi
B) Coca-Cola
C) Dabur
D) P&G
Answer: C) Dabur (1898)
Question 2:
What Indian product is a flagship of Dabur?
A) Parachute coconut oil
B) Arogya Vitta health supplements
C) Kaya skin clinics
D) Fair & Lovely fairness cream
Answer: A) Parachute coconut oil
Question 3:
Which cola brand launched in India first?
A) Pepsi (1965)
B) Coca-Cola (1950)
Answer: B) Coca-Cola
Question 4:
Which P&G brand dominates India’s FMCG market?
A) Ariel
B) Pampers
C) OMO
D) Tide
Answer: C) OMO (leading detergent brand)
Round 2: Cultural Adaptation
Question 1:
Coca-Cola introduced what India-specific product in 2004?
A) Thums Up mango flavor
B) Maaza fruit juice
C) Limca lemon drink
D) Chai (tea)
Answer: B) Maaza (fruit juice brand)
Question 2:
Dabur’s “Dabur Amla” is a supplement targeting which health trend?
A) Organic living
B) Ayurveda复兴
C) Fitness for women
D)童子军
Answer: B) Ayurveda revival
Question 3:
PepsiCo India partnered with which local company for e-commerce?
A) Flipkart
B) Amazon
C) Reliance JioMart
D) Oyo Rooms
Answer: C) Reliance JioMart
Question 4:
Why did Coca-Cola launch “Thums Up” in India?
A) To compete with Pepsi’s “Pepsi Shakti”
B) To promote mangoes in the south
C) To enter the tea market
D) To sponsor cricket
Answer: A) Compete with Pepsi
Round 3: Market Challenges
Question 1:
Which brand faced backlash in India for using “Brahmin” in ads?
A) Coca-Cola
B) Dabur
C) P&G
D) Pepsi
Answer: B) Dabur (2019 “Brahmin” ad controversy)
Question 2:
P&G’s “Surf Excel” campaign focused on which social issue?
A) Gender equality
B) Child labor
C) Climate change
D) Animal rights
Answer: A) Gender equality (“#SurfExcelUnstereotype”)
Question 3:
Why is Pepsi’s “Pepsi One” popular in urban India?
A) Low sugar, high protein
B) Affordable pricing
C) Zero calories
D) Glowing skin promise
Answer: C) Zero calories
Question 4:
Dabur’s “Kwality Walli” is a brand known for:
A) Chewing gums
B) Ice creams
C) Chai
D) Ayurvedic medicines
Answer: B) Ice creams
Final Challenge: “Market Master”
Scenario: All four brands want to launch a new product in rural India. Choose one brand and pitch a product.
Example Answer (Pepsi): Launch “Pepsi 100% Natural” with locally sourced ingredients (e.g., Indian lemon) to emphasize sustainability and connect with rural consumers.
Game Rules
1 point per correct answer.
Bonus points for creative solutions in the Final Challenge.
Fastest player wins!
Why This Works: Combines brand history, cultural insights, and modern strategies. Ideal for corporate team-building or consumer education sessions in India.
Let me know if you need a PDF template or more rounds! 🇮🇳🎮
|
